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CES 2016: Polaroid Gets Flashy with Power and Snap Smartphones
Tech Features

CES 2016: Polaroid Gets Flashy with Power and Snap Smartphones

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Polaroid’s traditionally known for their instantly-developed photographs popular during the 80s and early 90s, but most consumers don’t feel much of a need for that technology when they have cell phones to take photos wherever they go. Maybe that’s why Polaroid is getting in to the cell phone game; their debuts caught my eye while I was on the way to another booth, but I couldn’t help but stop and see their offerings.

The company’s two new options, the Polaroid Snap and the Polaroid Power, are unlocked Android smartphones available in large sizes commonly familiar to pricier options.


The Snap is the budget model, available in 5″, 5.5″, and 6″ sizes. True to its photographic roots, the Snap features a 13MP rear camera with dual LED flash and a 5MP front-facing camera with front-facing flash. It also features 5.1 Android Lollipop OS, 2GB of RAM, and 16GB of storage, expandable with an SD card. The Polaroid Power, on the other hand, is their flagship model with an octa-core processor, 3GB of RAM, and an 8MP front-facing camera in addition to the 13MP rear camera. The Polaroid Power also comes with an 8000mAh external battery charger in addition to its 3000mAh internal battery, a 1080p display, and is upgradable to Android Marshmallow.

The smartphone market is getting a bunch of new players in the budget market including another legacy brand, RCA, and there’s particularly competition in the $150-$250 market. The Polaroid Snap series will retail from $129.99 – $179.99 in February, while the Polaroid Power will debut at $249.99 sometime in Spring 2016. Time will tell how these phones “develop” compared to their rivals; keep an eye out here at Popzara for more information about the phones as they release.


About the Author: Josh Boykin