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NPD August 2018 Gaming Estimates and Analysis: Madden’s Back

NPD August 2018 Gaming Estimates and Analysis: Madden’s Back

It’s good news all-around as the game industry experienced a 26 percent uptick over last year.

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As we close out yet another summer, it’s time to reflect on the most fascinating analytics for those who obsessive over the relative success (and failures) of the gaming industry, and for these metrics there’s no better barometer than the NPD Group. For this we’ve got our number-crunchers Cory Galliher and Nathan Evans back on the case, peeling back the numerical mysteries of how the gaming industry held up during the month of August 2018.

So who benefited the most? Honestly, pretty much everyone.

Total sales of new gaming hardware and software were up a huge 26 percent over last year ($796 million over $634 million). That’s great news. Also great were sales of new gaming hardware, which saw an equally huge uptick of 28 percent ($214 million over $168 million), though what platform performed best is a bit complicated.

NPD reports it’s virtually a tie between Sony’s PlayStation 4, Nintendo’s Switch and Microsoft’s Xbox One platforms… even Nintendo’s NES Classic enjoyed success after the 8-bit emulation sensation saw its supply replenished. For the year Sony’s PS4 lineup is still the best-selling platform overall, but it’s sales of new Nintendo hardware that’s causing the real buzz as the Mario-led company saw its best sales period since 2011. Overall, however, it’s great news for pretty much everyone.

Clearly the biggest growth sector for the month were sales of new gaming accessories, which soared 39 percent over last year ($251 million over $181 million). No doubt buoyed by anxious games getting their hands on new game cards and headsets, game accessories saw record high successes like never before with yearly sales topping $2.3 billion already.

So what good are new game consoles and accessories without games to play? Sales of new console and PC software rose a nice 16 percent ($330 million over $285 million), though it’s what sold where things really get interesting. EA Sports’ annual sporting sensation Madden 19 claimed the top spot for the month, which isn’t surprising.Rockstar’s GTAV continues to hang around, securing its best-selling game of all time status, while Ubisoft’s Rainbow Six: Siege looks like it’s not going anywhere, either.

What is surprising, though, was both the return of Capcom’s Monster Hunter: World to second place (thanks to its arrival on PC), as well as the return of Activision’s nearly decade-old Call of Duty: Modern Warfare 2 to the charts in eighth place.

You can thank Xbox One backwards-compatibility for the comeback of the year, and we wouldn’t be surprised to see a massive THREE Call of Duty games on the charts when Black Ops 4 debuts next month.

Top Twenty Software: Wide Open!

01. Madden NFL 19
02. Monster Hunter: World
03. Tom Clancy’s Rainbow Six: Siege
04. Grand Theft Auto V
05. Mario Kart 8
06. Naruto To Boruto: Shinobi Striker
07. God of War
08. Call of Duty: Modern Warfare 2
09. The Legend of Zelda: Breath of the Wild
10. Super Mario Odyssey
11. Minecraft
12. Crash Bandicoot: N. Sane Trilogy
13. Far Cry 5
14. Monster Hunter: Generations Ultimate
15. Call of Duty: WWII
16. Mario Tennis Aces
17. Overwatch
18. Lego The Incredibles
19. We Happy Few
20. The Crew 2