The month of November in the United States represents the time of year when temperatures cool and earth-toned leaves litter the ground. November represents reflection on the times past and the opportunity to give thanks for the good fortune you possess. And November also represents a phenomenon called “sweeps” and one called “Black Friday”, capitalism’s crazed opening day of the commercial gift-giving season.
And no doubt during this month it was a sweep for one prolific videogame company. Nintendo’s dangerous duo, the DS and the Wii, posted numerals that almost knocked Planet Earth off of its orbit. Well of course that’s nonsensical hyperbole but the sales were shocking, that much is verified. Everybody raised up in sales during November’s calm before the December commercial storm but that familiar hierarchy of systems we’ve come to know over the months still remains. What’s up with all this dramatic build-up? Let’s run through The National Purchase Diary Group’s USA estimates for November and get it over with!
Nintendo’s DS landed like Plymouth Rock on the retail stores with a gobsmacking 1,530,000 (yes, million with an ‘M’) delightful substances sold in the month of November. In October, the flip-top phenomenon sold 458,000 (yes, thousand with a ‘T’) good-touchers showing a mind-breaking tripling to quadrupling increase in sales that will only show ominous signs for the month to come. The picture is clear. The Phenomenon is in FULL effect.
Nintendo’s Wii was most certainly thankful for their blessings with their awe-inspiring 981,000 Mii machines sold for the last full month of Fall-time. For October, the system named in league with an English pronoun sold 519,000 of its kind displaying a near doubling of output that just hit shy of the one million mark. If the Wii is selling these amounts of units now and still instantly selling out I fear what’s going to happen when they get these supply shortages worked out. Whew.
Microsoft’s XBox 360 was happier than a Pilgrim stepping off of the Mayflower with an amazing 770,000 cross-and-circled boxes sold in the month containing Veterans Day. For the month preceding all All Hallows Day, the face-plated funfest sold 366,000 lean ‘n’ greens showing a more than doubling increase that underlines the system’s momentum in the 7th generation. Microsoft’s 2005 head start has surely put them in a good place on home turf. When it comes to the USA at least, there’s no doubt that the 360 is here to stay.
Sony’s PlayStation Portable enjoyed its healthy serving of cranberry sauce with a substantial 567,000 multimedia miniatures sold in Roman-world’s “month nine”. In the month of pumpkins, the PSP sold 286,000 useful units once again showing a doubling increase in sales that will be beneficial to Sony’s bottom line. More than any other game machine from Sony, the PSP has seen the most improved performance on the charts around the world. It has truly become a viable alternative platform to all things DS.
Sony’s PlayStation 2 brought the stuffing and gravy selling 496,000 Engines of Emotion in the month where TV sweeps (except in the cases of writers’ strikes). October had the PS2 selling 184,000 Kutaragi Kraftworks detailing in-between a doubling to tripling of sales that make the console the definition of longevity. The low-priced gift-wrapped designed bundles in stores should make the PS2 a real contender for the holiday retail-a-rama this year.
Sony’s PlayStation 3 served as the sacrificial turkey for the dinner plate selling 466,000 brigands of Blu-ray in the month where “Black Friday” reigns supreme. In the month when Libra turns to Scorpio, the PS3 sold 121,000 Sixaxis supporters displaying a near quadrupling of selling power between the months giving hope for the beleaguered console. The new price cut (and its associated commercials) may be helping to improve the fortunes of the PS3. No one is essentially a loser in the commercial frenzy that associates itself with the holiday season but if the new momentum fades after holiday madness is over…well let’s not think of that for now. Just revel in the good vibrations.
All in all, the United States section of the videogame industry saw a ridiculous $2.63 billion in total sales for November, a 52% push-up from last November. Out of this over 2 billion and half figure, total hardware sales were catapulted up 41% to an astounding $1.1 billion with the home console segment movin’ on up 49% to the East Side for $771 million and the handheld segment springing up 26% to $319 million. Total software sales power-boosted up 62% to an uncanny $1.3 billion with the home console segment Olympic pole-vaulting up 75% to an outrageous $1.1 billion and the handheld segment ascending 16% to $218 million. In more detail, total game accessory sales rose 52% to $243 million.
Year-to-date, the U.S. industry has “gone meteor” up 50% amassing $13.12 billion leaving one more month to marvel, awe, envy, and regret the sheer fortunes this entertainment luxury receives (a fortune that could fund some countries, isn’t that sad?). All percentages refer to year-to-year comparisons between November 2007 and November 2006, just so you know.
As for the games November shoppers preferred most, it seemed that mostly everybody wanted to play a WWII hero, a 12th Century assassin in the era of the Crusades, a futuristic super soldier, an air guitarist turned legit, or a nondescript plumber traveling the far reaches of space for his main squeeze. And then again some just wanted to Play Wii like always (no dirty puns, I’m warning you). Let’s check the listings for a big month in hot game debuts. Amazing sales all around!
NPD’s Top Hardware Sales in November
Nintendo DS – 1,530,000
Nintendo Wii – 981,000
Microsoft XBox 360 – 770,000
Sony PlayStation Portable – 567,000
Sony PlayStation 2 – 496,000
Sony PlayStation 3 – 466,000
NPD’s Top Ten Software Sales in November
1. Call of Duty 4: Modern Warfare (X360) – 1,570,000
2. Super Mario Galaxy (Wii) – 1,120,000
3. Assassin’s Creed (X360) – 980,000
4. Guitar Hero III: Legends of Rock (PS2) – 967,000
5. Wii Play (Wii) – 564,000
6. Mass Effect (X360) – 473,000
7. Call of Duty 4: Modern Warfare (PS3) – 444,000
8. Guitar Hero III: Legends of Rock (Wii) – 426,000
9. Halo 3 (X360) – 387,000
10. Assassin’s Creed (PS3) – 377,000