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April 2007 NPD Monthly Videogame Sales Figures
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April 2007 NPD Monthly Videogame Sales Figures

This past April brought mind-blowing sales numbers from The National Purchase Diary Group, Incorporated, one of the premier market research companies in the world. No 100% exact sales trackers exist as of yet (though this is something that needs to be addressed) but The NPD Group’s researched estimates are the closest thing we have of […]

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This past April brought mind-blowing sales numbers from The National Purchase Diary Group, Incorporated, one of the premier market research companies in the world. No 100% exact sales trackers exist as of yet (though this is something that needs to be addressed) but The NPD Group’s researched estimates are the closest thing we have of tracking actual sales to customers. And this month is a doozy!

Here are NPD’s USA April figures for gaming hardware:

1) 471,000: Nintendo DS
2) 360,000: Nintendo Wii
3) 194,000: Sony PlayStation 2
4) 183,000: Sony PlayStation Portable
5) 174,000: Microsoft XBox 360
6) 84,000: Nintendo Game Boy Advance
7) 82,000: Sony PlayStation 3
8) 13,000: Nintendo Gamecube

The preceding were rounded estimates and the numbers speak for themselves but I’ll add in a few words of my own anyway starting from the top.

Nintendo’s DS continues its worldwide spread matching the chart-topping effects that it has seen in Japan, Europe, and many other market regions across the world. March’s NPD figures for the DS were 508,000 and considering that April was read a 4-week month and March a 5-week month (partial weeks on the calendar get completed in first days of the next month to complete a full 7-day week) April’s figures show steady sales for the popular handheld.

Nintendo’s Wii also matches its handheld sibling in chart-topping ability the world over. March’s NPD figures for the Wii were 259,000 where it was 3rd place just behind the PlayStation 2. Its hundred-grand increase in monthly comparison is all the more impressive considering that it took less time to make that number. Supply increases and newcomer-initating games keep Wii strong in selling power.

Sony’s PlayStation 2 still amazingly continues to hold its own in the new 7th generation of videogaming machines. Lucky seven is the number for this 7-year old system whose March’s NPD figures were squarely 280,000. The legs for this legendary system don’t show many signs of varicose veins yet as it continues to add onto its record of world’s all-time greatest selling console.

Sony’s PlayStation Portable though overshadowed by its competition is showing solid growth. 5-week March’s numbers for the PSP were 180,000 so the April figure shows a substantial increase. The only lasting challenger to Nintendo’s handheld dynasty is impressively standing its ground.

Microsoft’s XBox 360 firmly holds the middle but seems to be losing slight momentum against the competition. March’s NPD figures were 199,000 and while the 4-week April period shows that these numbers are comparatively equal the system’s sure and steady lead is getting approached fast by an odd-named upstart. Still with its coming full year and a half on the market XBox 360 shows the headstart paid off as it stands at the top of Sales Mountain.

Nintendo’s Game Boy Advance may have been essentially rendered obsolete by its successor but it’s still somehow making a presence in the funny papers. March’s NPD figures were 148,000 and even counting for the 4-week April the GBA shows a decrease. The DS shortages may have gave a little kickback to the old veteran who shows there’s still blood in them veins.

Sony’s PlayStation 3, sadly, is not looking so good right now as it stands currently. Last month the powerful 7th gen console also fell under the GBA with March’s NPD figures showing 130,000. Emergency maneuvers are needed to reverse this decline and get the PS3 back on its rightful track.

Nintendo’s Gamecube lurks like a zombie from a certain Evil Residence. Continuing its slow fade-out in light of its successor March’s NPD figures shows 22,000. The purple lunchbox with the respect of Rodney Dangerfield (R.I.P.) won’t let you forget about him without a fight. The arm-stretched zombie just wants a hug, that’s all.

NPD’s top ten list for USA gaming software sales estimates are the following:

1) 1,045,000: Pokémon Diamond (DS)
2) 712,000: Pokémon Pearl (DS)
3) 352,000: Super Paper Mario (Wii)
4) 249,000: Wii Play (Wii)
5) 197,000: Guitar Hero II (X360)
6) 142,000: Guitar Hero II (PS2)
7) 117,000: Spider-Man 3 (X360)
8) 105,000: Spider-Man 3 (PS2)
9) 101,000: God of War II (PS2)
10) 79,000: MLB ’07: The Show (PS2)

Now compare to March’s NPD software figures and draw your own conclusions:

1) 833,000: God of War II (PS2)
2) 394,000: Tom Clancy’s Ghost Recon: Advanced Warfighter (X360)
3) 291,000: Guitar Hero II (X360)
4) 273,000: Wii Play (Wii)
5) 199,000: Motorstorm (PS3)
6) 189,000: Diddy Kong Racing (DS)
7) 165,000: Spectrobes (DS)
8) 165,000: Major League Baseball 2K7 (X360)
9) 164,000: MLB ’07: The Show (PS2)
10) 148,000: Def Jam: Icon (X360)

And that was your comprehensive NPD sales report from Popzart.
Give the zombie a hug, Namreh! Have a heart.

About the Author: John Lucas