Podcast

Popzara Podcast NPD July 2017 Estimates and Analysis


Strong demand for new Switch and Crash helped supercharge the gaming industry as total sales were up 19 percent YOY.

August 21, 2017

The monthly sales phenomenon we like to call the NPD (that’s National Purchase Diary) estimates for the gaming industry’s retail health are in, and it’s great news all-around for the month of July 2017. As usual, we’ve got number-loving editors Cory Galliher and Nathan Evans back as well to talk and dissect the good, bad, and ugly of what these impenetrable numbers all mean. And what they mean right now is simple: things are definitely looking up!

Total sales of new gaming hardware and software were up a respectable 19 percent over last year ($588 over $496). For an industry beset by constant declines month over month, to see such a remarkable rebound (and in such a short period of time) is promising.

One half of this welcome gravy train was new gaming hardware as anxious fans snatched up $182 million from last year’s $142 million, up an extremely healthy 29 percent. This rise comes from, once again, strong sales for Nintendo’s Switch, the month’s best-selling console. Supply constraints have held the new console’s ranking for several months, moving last month’s champion, Sony’s PlayStation 4, into second place for July.

The other half, of course, was new gaming software, which saw upward sales all-around. New console sales were up a nice 17 percent over last year ($263 million over $224 million). NPD reports this influx was primarily due to impressive results from console exclusives Splatoon 2 for Switch and Crash Bandicoot: N. Sane Trilogy for PlayStation 4. Speaking of Nintendo, they maintained their status as the month’s biggest publisher with other megahits like The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe, an impressive feat for a new platform with a much smaller install base.

Not to be outdone, even PC software felt the surge as new sales were up 14 percent over last year ($14 million over $12 million). Hey, growth is growth!

Sales of new game accessories were especially brisk for the month, up a sweet 9 percent over last year ($129 million from $118 million). Curiously, NPD reports that it wasn’t just sales for Nintendo Switch gamepads (most likely extra Joy-Cons), but also Xbox One gamepads as well.

Top Twenty Software: Splat-tastic!

01. Splatoon 2
02. Crash Bandicoot: N. Sane Trilogy
03. Grand Theft Auto V
04. Final Fantasy XII: The Zodiac Age
05. The Legend of Zelda: Breath of the Wild
06. Injustice 2
07. Mario Kart 8 Deluxe
08. Overwatch
09. Tom Clancy’s Rainbow Six: Siege
10. NBA 2K17
11. Tom Clancy’s Ghost Recon: Wildlands
12. Call of Duty: Modern Warfare Remastered
13. Call of Duty: Black Ops III
14. Minecraft
15. Call of Duty: Infinite Warfare
16. MLB 17: The Show
17. ARMS
18. Battlefield 1
19. Mass Effect: Andromeda
20. Tekken 7