Love or hate her (its probably love), the gaming's world most domestically adept matron known as [insert role] Mama can now claim to have entertained millions in North America, as Majesco's popular franchise has sold an astounding 4 million units across platforms and individual titles. Since first launching on the Nintendo DS the Japanese-centered Mama has become the most successful female-led franchise in the gaming industry, despite appearing fully clothed, appropriately bosomed, and more apt to teach skills than kills.

The Mama franchise has become so popular and vital that its development team, the former Office Create, changed their name to Cooking Mama Limited just to keep up pace. She's also helped lift publisher Majesco past a global recession which has threatened the careers of many in the gaming industry, saving the company from certain doom after years of declining sales and lackluster sales. The Cooking Mama franchise has since become their most popular franchise, expanding beyond its Nintendo-branded platforms and (most recently) into the Apple iPhone/iPod Touch arena.

So wholesome even a misdirected PETA campaign couldn't slow her down, Mama has since recently branched off into a successful Gardening career and all signs point to a long and healthy career. Congratulations to all her (and of course her talented developers) successes and let's hope for many more in the future, as the digital world needs such a hero. And in this day and age, that's more important than ever.

EDISON, N.J., May 11, 2009 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced that the award-winning Cooking Mama franchise has sold more than 4 million units domestically. Developed by Cooking Mama Limited, all five games within the Cooking Mama franchise feature easy to pick-up-and-play entertainment for people of all ages. And now, each game in the Mama line is available for $29.99 or less.

"We are thrilled to reach this significant milestone. Majesco's #1 franchise continues to resonate with gamers of all ages and genders," said Jesse Sutton, Chief Executive Officer, Majesco. "We will continue to explore ways to expand the Mama brand with innovative and compelling products that offer new entertainment experiences."

The Cooking Mama franchise includes:

* Cooking Mama for Nintendo DS™: Released in September 2006, the very first cooking game introduced quirky Mama to gamers everywhere, scored industry awards and established fun and addictive Touch Screen play with bite-sized recipe mini-games. SRP $19.99.

* Cooking Mama: Cook Off for Wii: Released in March 2007, Mama's first Wii debut turned the Wii Remote™ into a universal kitchen tool that players could use to whip up international delicacies in their living rooms. SRP $19.99.

* Cooking Mama 2: Dinner with Friends for Nintendo DS™: Mama's handheld follow up added customization, new recipes and hungry dinner guests to the series so no one had to eat alone. SRP $29.99.

* Cooking Mama World Kitchen for Wii: The Wii sequel gave the iconic leading lady a full 3D makeover and added kitchen mini-games, customization and 2-player cooperative cooking into the stew pot. Now available for a new low price of $29.99.

* Gardening Mama for Nintendo DS™: Fresh for spring, Mama's first brand offshoot proved that her superior skills weren't confined to the kitchen. The game transforms the Nintendo DS stylus into a universal gardening tool that green thumbs in-the-making will use to plant, nurture and harvest flowers, fruits and vegetables. Gamers can download a playable demo currently in approximately 10,000 Nintendo kiosks at major retailers nationwide. SRP $29.99.

All games in the Cooking Mama series are rated E for Everyone and available at retailers nationwide.